The fall of 2017 saw a surge in the popularity of long-lasting, matte lip stains, and Yves Saint Laurent (YSL) was at the forefront of this trend with its highly anticipated Tatouage Couture Liquid Matte Lip Stain collection. While the Too Faced Peaches & Cream Blushes launch (with its six new blushes and two bronzers) was making waves in the blush and bronzer arena, YSL focused on delivering a bold statement on the lips, offering a range of shades perfectly suited to the season's evolving beauty landscape. This article will delve into the specifics of the YSL Tatouage Couture Liquid Matte Lip Stain for Fall 2017, exploring its unique features, popular shades, user reviews, and its lasting impact on the beauty world.
A Revolution in Lip Color:
The YSL Tatouage Couture Liquid Matte Lip Stain wasn't just another lip product; it was a game-changer. Before its launch, many matte liquid lipsticks were notorious for their drying, uncomfortable feel and tendency to crack and flake. YSL addressed these common complaints by formulating a product that offered the intense pigmentation and long-lasting wear of a matte liquid lipstick, but with a surprisingly comfortable, almost balm-like texture. This “velvet cream” finish, as often described, became a key selling point, setting the Tatouage Couture apart from its competitors. The formula promised a second-skin feel, adhering seamlessly to the lips without the heaviness or tightness associated with other matte formulas.
The collection boasted a diverse range of shades, catering to a broad spectrum of preferences. From classic nudes and rosy pinks to deeper berry tones and dramatic reds, there was a shade to complement every skin tone and personal style. This wide selection, coupled with the innovative formula, quickly propelled the Tatouage Couture Liquid Matte Lip Stain into the spotlight, garnering significant attention from beauty influencers, makeup artists, and consumers alike. The marketing campaign effectively highlighted the stain's versatility, showcasing its suitability for both everyday wear and more dramatic evening looks.
Exploring the Shades of Fall 2017:
While the exact shade names and numbers might vary slightly depending on region and release date, the Fall 2017 collection featured a selection of rich, autumnal hues that perfectly captured the season's mood. These included deep reds, warm browns, and sophisticated plums, all embodying the elegance and sophistication associated with the YSL brand. Many shades were described as having a subtle undertone, adding depth and complexity to the overall look. The ability to layer shades for a customized intensity was also a key feature, allowing users to create a range of effects from a sheer wash of color to a bold, opaque statement.
The popularity of specific shades often fluctuated, with certain colors achieving cult-like status among beauty enthusiasts. Detailed swatches of these shades circulated widely online, further fueling the demand. Online forums like Reddit, dedicated to beauty discussions, buzzed with conversations about the YSL Tatouage Couture Liquid Matte Lip Stain, with users sharing their experiences, favorite shades, and application tips. These online communities played a significant role in building hype and driving sales, establishing the product as a must-have for many makeup lovers.
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